Solutions / Validate a problem

Find out whether the problem you believe in is one people already pay to solve.

The question is not "do people have this problem". It is "what did they do about it last time". Narrera writes the questions that get that answer and counts the people who gave it.

Project: Monday no-shows

We believe practice managers at small physio clinics, who ring tomorrow's list by hand, lose their first hour to no-shows when patients book weeks ahead, because reminders reach the wrong number.

5 of 5 parts10 questions writtenTarget: 5 interviews

What changes.

Ask about the last time

Questions about a specific recent occurrence. Pain described in the past tense scores a 5.

Workarounds are the tell

A spreadsheet, a Friday phone marathon, a person hired to cope. Workarounds are typed findings you can filter.

Count people, not quotes

Three of five people with a dated story is a problem. One person with ten quotes is one person.

What a validated problem looks like

A theme with 5s from different people.

Open Results and the first theme has a majority of your interviewees behind it, each with a story about last week. That is the evidence you take into the next decision.

  • Theme ranked by distinct people
  • Each person has a behavioural quote
  • Saturation reached: the last two interviews added nothing new
Results · Monday no-shows
Reminders reach the wrong number3 of 5 peoplestrong
Patients book weeks ahead and forget2 of 5 peopleshown
Cancelling is harder than not turning up1 of 5 peopleshown
"We love the idea"4 quotes · strength 1not counted
An example finding

A workaround is proof of pain.

Finding
AishaPractice manager · Southside Physio

I ring everyone on tomorrow's list between five and six, about forty calls on a Friday.

5 · BehaviouralPain · VolunteeredSource 3, 00:08:12

Start with one belief.

Sign up, write the sentence, and Narrera writes your first ten questions. The notetaker joins your next call.