Solutions / Pricing research

Pricing interviews that ask what people pay today, not what they would pay tomorrow.

"Would you pay $50?" is a 2. "What did you pay the last person who did this?" is a 5. Narrera keeps you on the second kind of question and shows how much of your pricing belief rests on hypotheticals.

Finding
MarcoOwner · Trattoria Vitale

If something did the reminders for me, I would probably pay for that, yeah.

3 · GeneralHypothetical · PromptedSource 9, 00:31:05

What changes.

Ask about today's spend

Current tools, current staff time, the invoice they paid last month. Costs are a typed finding.

Hypotheticals, dialled down

Willingness-to-pay statements are kept so you can see them, and excluded from the count.

Evidence for a number

A result that says "4 of 6 people pay someone to do this today" is a pricing conversation you can have with confidence.

Cost findings

Every cost, in their words.

Filter a project to the "cost" kind and read what people spend, in money and in hours, each linked to the person and the second they said it.

  • Cost and switching are two of the fourteen kinds
  • Survey numbers roll up beside interview quotes
  • Export a cost table with the quotes attached
Reception survey, March
How many no-shows last Monday?number · required41 answers
What happened the last time one was rung?long text · scored38 answers
Would you pay for reminders?yes/no · strength 2not counted
Share link · per contact41 sent29 opened
An example finding

Current spend is a 5.

Finding
BenClinic owner · Northgate Clinic

We pay a part-timer six hours a week just to do reminder calls.

5 · BehaviouralPain · VolunteeredSource 3, 00:08:12

Start with one belief.

Sign up, write the sentence, and Narrera writes your first ten questions. The notetaker joins your next call.