Solutions / Churn interviews

Learn why people leave from what happened in the last two weeks, not from the reason they tick on the cancel form.

The cancel form says "too expensive". The interview says the export broke in March. Narrera gives churn a project of its own and questions about the final fortnight.

People
Aisha Rahmanpractice managerfollow-up owed
Ben Okaforclinic ownerbooked · Thu
Grace Lindqvistsalon ownerreplied
Marco Vitalerestaurant ownerto contact

What changes.

A project per reason

Start with the cancel-form reason as the belief and watch it get replaced by what people actually say.

Short calls, fully kept

Fifteen minutes is enough. The notetaker keeps it; you do not have to type.

Add the support trail

Forward the last threads before they left. The timeline of the churn builds itself.

Win-backs

Follow-ups that fix the thing.

When a churned customer tells you exactly what broke, the follow-up is a fix, not a discount. Narrera keeps the promise you made on the call as a task.

  • Commitments heard on the call become tasks
  • People ranked by strength of what they told you
  • Second-call booking from the CRM
Follow-ups
Send Aisha the summary she asked fordue Thu · from Source 14owed
Book Ben's second calldue Friowed
Ask Grace for the rota spreadsheetdone Mondone
Thank-you note · Marcodone Tuedone
An example finding

The real reason is dated.

Finding
GraceChurned · Lindqvist Hair

I stopped using it in March because the rota I export never matched what the girls actually worked.

5 · BehaviouralPain · VolunteeredSource 3, 00:08:12

Start with one belief.

Sign up, write the sentence, and Narrera writes your first ten questions. The notetaker joins your next call.