Resources / Running a round
Guide · 8 minute read

Running a round.

A round is five interviews against one belief. Here is the two-week plan, with what to do each day and what to look at when it ends.

Day 1: the belief and the list

Write the belief in five parts. Write ten questions, all about the past. Make a list of twenty people who match the "who"; you will need twenty asks to book five calls.

Days 2 to 4: the asks

Send twenty short messages. "I'm trying to understand how practice managers handle no-shows. Could I ask you about your week for twenty minutes? Not selling anything." Track replies in the CRM. Follow up once, three days later.

Days 5 to 10: the calls

Paste the meeting link into Narrera so the notetaker joins. Ask your first question and stop talking. Drop a marker when something lands. Do not take notes; you will have the transcript. At the end, ask who else you should talk to.

After each call, read the findings while they are fresh. Confirm or correct the scores. Note which question produced the 2s.

Day 11: the results

At five interviews the result opens. Look at three things:

  1. Which themes have 4s and 5s from a majority of people?
  2. Which parts of the belief have no evidence at all?
  3. Did the last two interviews add a new theme? If not, you have reached saturation for this "who".

Day 12: the follow-ups

Send what you promised. Thank everyone. Book second calls with the people who gave you 5s; they are your first customers if the belief holds.

Day 13: the next belief

Rewrite the belief with what you learned. Start a new round. Copy the guide; keep the people.

Start with one belief.

Sign up, write the sentence, and Narrera writes your first ten questions. The notetaker joins your next call.