The answer is in your research. Somewhere.

Narrera manages your customer discovery so you can turn exploratory interviews into your first customers.

Start freeBook a demo

From one belief to a result you can defend.

Four steps, in this order. Nothing is summarised for you and nothing is counted twice.

Two people talking across a table, one taking notes
1

Say what you believe

One sentence. Narrera sorts it into who, problem, when, because and today, and asks for what is missing.

Two men in conversation
2

Ask questions that get stories

Ten behavioural questions written for your belief, so you hear what happened, not what people would do.

A laptop showing a video call with several people
3

Keep what people said

The notetaker joins the call, or you upload a recording; every claim is kept verbatim and scored 1 to 5.

Two women talking and smiling
4

See results when you have heard enough

Results open at your target number of interviews and count people, never quotes.

Not every sentence is evidence.

Every finding is a verbatim quote scored 1 to 5. Only 4 and 5 count toward results, and one talkative person is still one person.

  1. 5
    Behaviouralcounts

    Something that happened, dated and specific.

  2. 4
    Concretecounts

    A specific claim about their world today.

  3. 3
    General

    A real statement with no specifics.

  4. 2
    Hypothetical

    What they would do, or might pay.

  5. 1
    Compliment

    Praise. Nice to hear, worth nothing.

AishaPractice manager · Southside Physio
Yesterday we had four no-shows before ten, and two of them had already been rung. Monday is always the worst, honestly.
5 · BehaviouralPain · VolunteeredSource 14, 00:14:32

Weak evidence stays visible, dialled down, with the reason in a tooltip. You learn which of your questions produced the twos.

What you get.

Four parts of one repository. Each figure in it links to the rows behind it.

Capture

Every conversation, in any channel.

The notetaker joins Zoom, Meet and Teams; recordings, forwarded threads, spreadsheets and web pages come in through the same door.

A man on a video call
Aisha · Southside Physiocall · 32 minready
Ben · Northgate Cliniccall · livein the call
Reception survey, Marchcsv · 41 rowsready
Fwd: Monday bookingsemail threadreading
People

A CRM for the people behind the quotes.

Who you want to talk to, who replied, who is booked, and who you owe a follow-up, kept beside what they said.

Two women talking at a table
Aisha Rahmanpractice managerfollow-up owed
Ben Okaforclinic ownerbooked · Thu
Grace Lindqvistsalon ownerreplied
Marco Vitalerestaurant ownerto contact
Projects

A project is one belief and everything you learn testing it.

Its own questions, its own sources and findings, and a result that opens only when you have heard from enough people.

Two people talking over coffee
Monday no-shows5 interviews · target 5results open
Café rota by gut feel3 of 6 interviewsin progress
Late invoices0 of 5 interviewsquestions written
Results

Results count people, never quotes.

Only strength 4 and 5 count, themes rank by distinct people, and weak evidence stays visible so you learn which questions produced it.

A woman listening in conversation
Reminders reach the wrong number3 of 5 peoplestrong
Patients book weeks ahead and forget2 of 5 peopleshown
Cancelling is harder than not turning up1 of 5 peopleshown

Start with one belief.

Sign up, write the sentence, and Narrera writes your first ten questions. The notetaker joins your next call.

Start freeBook a demo